The Lane family greatly appreciates their contributions. When Regent took over in 2017, much of the staff left. [15] Its new headquarters was designed by Cliff May, known for his designs of ranch-style houses, which had been featured in Sunset for two decades. Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. Offers may be subject to change without notice. And while thats by no means wholly accurate, its still sort of true. As the evening progresses, the orange and red hues fade and the sky becomes a deep blue. [14] The Lane family would own Sunset for the next 62 years.[7]. Sunset is a lifestyle magazine in the United States. Personalize gifts, too! All Rights Reserved. We wanted Sunset to remain in the households of primary readers. Follow the Opinion section on Twitter @latimesopinion and Facebook. Stanford University, Stanford, California 94305. Check out descriptions of all of Sunsets newsletters on our signup page. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Even if youve never camped; even if youve never wanted to camp, Rue Mapp is going to make you love it. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. Sunset offers a range of topical newsletters focused on inspiring home ideas, travel tips, gardening ideas, recipes, and more. [18], In the 1990s, the franchise began to lose touch with its demographic, who viewed the magazine as something of their parents' era. Create an iteration and find the best hotels, restaurant and activities that can fit in. Tempting Photo Magazine. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. (These shorter articles are not included in this bibliography, as explained by the publisher in his Foreword.) Copyright 2023 S Media International Corporation. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. With most successful endeavors, for humans as well as organizations, there is a recognizable life span of achievement and distinction, in addition to whatever other ways success is measured. I can linger a little longer in my backyard and live a better life here in the West. Advertising was not initially accepted in regional editions. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. I can drive to the mountains. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. If you are a magazine subscriber, you received communication on your last issue about your subscription. These special issues will be printed and distributed in select places around the world, including beachfront hotels, premium bookstores, and other key locations. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. Many of the names, characters, and images at this site are copyrighted. Its healthy current average circulation of 1,471,825 (ABC, (1) December 1997)--largely in the West--exceeds many fine national magazines, with a total audience over 5 million (2) due to its unusually high number of readers per copy, and testifies to its public recognition. Money saving offers like free shipping and special discounts Exclusive email-only sales Previews of hot, new products While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. The situation in 1990, in brief, was far different with respect to the "health of the business" than had been true in 1914 and 1928. And, thanks to Sunset, I did. Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. [12] Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing the League of Nations. The tragedy isnt just that things change and things have to end. If you have a question with your order, you're in the right place. Where to eat in the Bay Area. Look, Collier's, Life, and The Saturday Evening Post folded. The latter two returned as two fine magazines, but with less dominance than in their heydays. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. Today, there are more regional breakouts for editorial changes and for local advertising. S.F. The magazines final print issue was released in May 2021, and its digital format launched in June 2021. Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. Get recipes, travel ideas, gardening tips, home design inspiration, and more. All Rights Reserved. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. Playboy Magazine, Launched in 1953, Is Closing Down, Probably for Good. It is part of the "Idea House" program, originally launched in 1998. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. The Philosophy comes to an end. Club International Teens Untamed. Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Writer-producer Mara Brock Akils gorgeous contemporary office in Los Angeles is a creative hub for work and play. Reaching that goal must, in turn, develop a solid and marketable volume of circulation that is impressive enough for prospective advertisers to join with editors to provide the total service for readers. (2) Mediamark Research Institute, Inc. (1997). This bibliography by Stanford University reflects the full century of publication, with continuity of editorial coverage in the major categories listed. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . The two-martini lunch is not as fashionable and the "easy" part is not so, of course, with a touch of our Dad's humility, and is only relative to the costs of starting up a new radio station, TV station, or daily newspaper. During the last half of Sunset's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. Before the layoffs, most of the remaining team worked in Los Angeles, though without a real office. "Publisher, philanthropist dies: Former. Life is stressful. The Best of the West & The Weekender: Twice a week, on Tuesdays and Sundays, our editors bring you their favorite places, events, phenomena, and obsessions, along with the latest, most inspiring stories from Sunset.com. Wine advertising was accepted and continues to be, while tobacco advertising is still not accepted. By: Author Olin Wade (Remodel or Move Stuff). for many experiments. Succulents and cacti and seasonal vegetables. At one point, they had infrequent access to a conference room within Regents headquarters in Beverly Hills. Welcome to customer service for the Sunset Shop! ", which began "This is the season when all the little toes are going not to market, but to have a pedicure". On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. Keep Reading: affordable gifts foodie gifts garden gifts Gift Guides And if you want to simply flip through the pages and dream, thats just fine, too. Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. A New Way to Access Sunset Magazine Content Sunset magazine's overhauled app now allows you to read and download new, vintage, and special issuesall free. Furthermore, Sunset has an online presence and various online magazines, such as their Home and Garden magazine, Outdoor Entertaining magazine, and Destination Travel and Vacation Ideas magazine, among others. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. They give only an email for contact and accept all formats. And readers approved with a steady growth in circulation with very high renewals--which we monitored carefully. Trip Planner. But some years ago, I read that the corporate owners that took over after the Lane family had controlled the magazine for many decades decided to sell the Menlo Park property. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. It has become increasingly difficult for print publications to keep their readers, but, contrary. These postwar years gave Sunset editors the opportunity to write hundreds of long, in-depth articles, and many more that were shorter than a page, but carried a real wallop for readership. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). This 100-year bibliography was inspired by and benefited from a long history of Sunset's publishing an Annual Index, beginning in 1952, listing all articles from each year, in three regional editions. It's another notch on the internet's bedpost: Penthouse magazine is ending its print edition after more than a half a century on the newsstand . The high-tech/computer/Web industry alone has spawned a great many new magazines. How do they make bulls mad for bull riding. Sunset Magazine was started to be available onboard and at the station, in order to promote the West. Sunset's editorials have helped families with ideas for minimizing damage from earthquakes and unstable building sites, brush fire prevention, conservation of water, solar energy, nonpolluting garden products, and many ways to help achieve better environmental goals. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. Over the years I never missed an issue of the magazine, I bought Sunset books, and I visited Menlo Park more than once. We are firmly committed to the future of Sunset and we have made this difficult and temporary decision to preserve this iconic business over the long term, Steinhafel said in the email. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). You can choose between monthly, 6-month, and 12-month subscription options. Lastly, they also have awarded many local garden and outdoor spaces, as well as hosted many events in the Western states, contributing to the landscape and sense of community in the area. You may occasionally receive promotional content from the Los Angeles Times. For its first five decades, Sunset was headquartered in various downtown San Francisco office buildings. This is a list of pornographic magazines (sometimes called erotic magazines or adult magazines) magazines that contain content of a sexual nature and are typically considered to be pornography.. For inclusion in this list, pornographic magazines must be, or have been, widely available as a printed publication and contain either hardcore or softcore pornographic images. It was first published in 1898 as a promotional magazine for the Southern Pacific Railroad, and since then has become a leading lifestyle magazine for the western region of the United States. (6) Older issues, back to the first issue, have always been valuable resources, especially for editors in researching anniversary issues and articles up through this centennial year. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. A pair of hoteliers share where they like to go to eat, drink, shop, and of course, sleep in Hollywood. The most brilliant editorial content does not go it alone in commercial magazines. Actual readers inevitably change, conditions change, priorities change, technology changes, the status quo does not survive--and every one of Sunset's owners has changed procedures during their tenures. Roughly 50% of Sunset's garden photography was taken in this area. . In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. Their issues dwell largely on four subject areas: travel and recreation, gardening and outdoor living, food and entertaining, and home design and decorating. I hope itll come back, but I think the fact that were owned by investment bros who are hemorrhaging cash right now, were easy bait to cut, she said. By out here I knew she meant the West, like it was some singular entity. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. Sign up for Special Offers and Exclusives! Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. Unfortunately, there will be many other businesses that will face similar and more painful choices about their fate in the hours and days ahead.. Can I get duplicates? Wed send them. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." Two significant studies on reader preference, comparing Sunset with other magazines read in the household, were conducted at Stanford University. They and many more examples are reflected in this bibliography of over 9,000 major Sunset magazine articles and some 900 Sunset book titles, editions, and reprints, the latter often with new, updated material. Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. Copyright 2023 S Media International Corporation. As part of this modernisation, Mahal aims for Sunset to be a platform for exploring the Western lifestyle in all its aspects and placing the voices of the communities and cultures within Sunsets readership at the centre of the magazines content. And its fundamental editorial mission continues to adapt with the times from the new ownership of Time Warner with management through Sunset Publishing Corporation. It was reprinted as a poster by demand from nurseries. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. The space is all about maximizing indoor-outdoor living. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. 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