Millions of people are watching live videos streams on Twitch at any moment. I admit that I don't watch streamers, but I do watch a ton of other sports. Microsoft's announced today that they will be shutting down Mixer and transitioning all of their streaming partners over to Facebook Gaming. We cant go backwards with it.. During the same time period, Twitch jumped from 850.6 million to 932.1 million, according to StreamElements data. Blevins previously left Twitch for Microsoft's now-defunct Mixer service, where he was reportedly paid in the ballpark of $30 million for his exclusivity to the platform. This trend of major content creators departing the platform could very well be the beginning of the end for Twitch - and the rise ofMixer to take its place. While these values havent been officially verified, the Ninja Mixer deal would significantly bolster Ninjas net worth, which he has built not only from streaming but also sponsorship deals, YouTube revenue, and merchandise sales. The deal soundsexpensive, and six months later, we may have finally learned exactly how expensive the deal was: "Between $20 and $30 million" for a "multi-year deal," according to Ader CEO Justin Warden, whose marketing and talent management company reportedly works with Blevins. Ninja reportedly said no, ultimately passing on an offer that would indisputably make him one of the wealthiest gamers of all time. More details: https://t.co/fRI2CBlTbZ pic.twitter.com/FVRTF9APVD, Facebook Gaming (@FacebookGaming) June 22, 2020. He did not state how many years the deal lasts, however. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. By March of 2018 Ninja had over 2 million subscribers to his Twitch channel. Jamie Hore Jamie started out his journalism career rambling about FIFA esports, but today he covers much more,like the bestWarzone guns and theApex Legends tier list. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. Disguised Toast had gotten offers from Twitch, Mixer, and YouTube as well before deciding that Facebook was the most lucrative deal. As of today, Ninja has just over 3 million followers on Mixer. You wouldnt sign anything less than three years, but I dont think Mixer would like to sign for more than three years, forsen said. Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. Ader is a marketing and talent management agency that works with Ninja. This sub really needs to go back to school smh. His first Twitch stream under the new deal went live on Thursday afternoon, featuring the game "Fall Guys," and had nearly 100,000 viewers as of the time of publishing. NOW WATCH: How Apple can fix HomePod and Siri, Tyler "Ninja" Blevins announced a precedent-setting deal. The $50 million amount is contrary to the previous rumored 100 million dollars contract between Ninja and Microsoft. Tyler Ninja Blevins surprising departure from Twitch came after months of feeling like the company didnt respect his wishes and hindered his ability to grow outside of gaming. Twitchs percentage of the market has grown by about 3 percent since the second quarter, too. If you didnt know, after mixer was bought by Facebook gaming Ninja was completely released. Neither Blevins nor Microsoft revealed the contract terms that got one of the most popular streamers in the world to jump ship to a nascent platform with a fraction of the audience. Meaning this hypothetical contract is worth $18-to-$24 million. Twitch effectively was limiting Tylers ability to grow as more than just a gaming personality on the platform, she argued. The news comes as quite a shock to many, including, apparently, Mixer . Many are wondering what Ninja will choose next in his illustrious streaming career. Ninja reportedly paid $30m to end Mixer contract as streaming platform merges with Facebook Gaming, shroud receives $10m Daniel Conlan Published: Jun 22nd, 2020, 19:03 The two streamer superstars are free to join a platform and Mixer may have had to pay them millions of dollars for the privilege. In a last-ditch effort, Microsoft made the wise decision to collaborate with Facebooks streaming platform, dubbed Facebook Gaming. Since leaving Twitch, Tyler has scored major deals with companies like Adidas, and has a small role in Ryan Reynolds new movie, Free Guy. Got a tip? Ninja announced through his different social media accounts that hes leaving Twitch to stream exclusively on Microsofts Mixer video streaming platform. That is the entire concept behind spectator sports. He went from 30 to 70 thousand average viewers on Twitch to between 3 and 10 thousand on Mixer. It seems like a no-brainer, considering hes already established a presence on Twitch. Before Thursday, Mixer App on iOS was ranked at 747th place. It does make sense as a lot of people will watch Ninja play games on Mixer soon and that will allow them to jump straight to the game via Project xCloud. Visit our corporate site (opens in new tab). Ninja and Shroud chose not to continue their contract with Mixer and take a chance on Facebook Gaming, thus forcing Microsoft to buy out their contracts. Cody Peterson is an avid reader and writer. Its a platform play for xCloud, and Microsoft needs as many entry points to it as possible. While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point. Pretty much. Ninja signed an exclusive deal with Mixer last year. Network N Media earns commission from qualifying purchases via Amazon Associates and other programs. A little more! New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. The next chapter, You're watching someone you enjoy watching doing something that you like to watch. Blevins announced his decision to leave. Visit Business Insider's homepage for more stories. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. Sign up for notifications from Insider! hes boasted some impressive viewership numbers, Some Pixel phones are crashing after playing a certain YouTube video, Snapchat is releasing its own AI chatbot powered by ChatGPT, The McRib Locator continues to live on after the sandwichs farewell tour, On the internet,nobody knows youre a human. However, he noted that Mixer would probably be hesitant to offer anything more than three years, as the esports world changes so quickly. Its like, they dont even know what went on behind the scenes and how hard we tried to make that deal work and then how amazing Microsoft was for us.. Blevins apparently cashed in on that departure. This is clearly a meme, he did tag it as humor tho i dont think people believe it. As the market grew though, a significant portion of large tech companies decided to use their checkbooks to take Twitch's highest profile stars. We can keep sources anonymous. as well as other partner offers and accept our. It all started with Tyler "Ninja" Blevins last August. Ninja has 2.8 million followers on Mixer, Microsoft's nascent gaming platform, which Forbes estimates spent $30 million over three years to lure him away from arch-rival Twitch last August. In the months since, Blevins has popped up on both Google-owned YouTube and Amazon-owned Twitch to stream games. Ninja is no longer a Twitch streamer and hell only be on Mixer starting Aug. 2 with a broadcast from music festival Lollapalooza while playing in Friday Fortnite. This decision would make sense both from a financial and a poetic standpoint. But many people are curious to know how much money Mixer offered Ninja to move to its platform. However, the true worth of Ninjas contract, and the contracts of other streamers who have either left or renegotiated with Twitch, may have just been revealed. Next: Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. Keeping that in mind, its a pretty huge move for Ninja to change platforms but it now makes sense given the fact that he was given $50 Million by Microsoft. Loaded declined to share any figures with CNN Business. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. The other saw Facebook Gaming offer a rumored $90 million if he decided to move over with the gobs of different Mixer personalities. Contact Business Insider senior correspondent Ben Gilbert via email (bgilbert@businessinsider.com),or Twitter DM (@realbengilbert). In an effort to compete with Amazon, Microsoft spent tens of millions of dollars on two particularly high-profile exclusivity deals with the two highest-profile streamers: Blevins and Michael "Shroud" Grzesiek. This information comes from Justin Warden, who is the CEO of marketing and talent management of company Ader, who claims to have an inside source that informed him of the deal. It would not be a huge surprise to see Ninja make his triumphant return to Twitch soon. It was reported at the time that Microsoft spent $20 million to $30 . 2023 ESTNN: Esports News Network. The plan seems to be working already. Ninja was the first major streamer Microsoft's streaming service signed. Ninja reportedly earned as much as $30 million from the Mixer deal. Critics took aim at Ninja, stating that his move revolved only around the money. It's worth noting that he means $6-to-$8 million a year, for three years. That's a fake Twitter. According to Sensor Tower, downloads for the Mixer app on iOS have doubled since the announcement of Ninja on Thursday. The original deals already included life-changing money - reportedly $30 million for Ninja and $10 million in shroud's case. While Twitch has attempted to counter these offers, they obviously haven't been able to keep up with the amount of money that streamers are being offered. Blevins signed an exclusive streaming deal with Mixer last August. 2023 Vox Media, LLC. There were already conflicts with his current sponsors and re-signing with that platform. Forsen went on to estimate the price point for Ninja's deal . There are other sizable players in the streaming game, chief among all of them is YouTube Gaming, which launched in August of 2016. Money was the last thing on our mind, she said. Ninja signed a three-year contract worth reportedly $30 million. ", The announcement itself was lighthearted and silly, but the news was anything but the world's most popular, well-known video game streamer was switching from Amazon to Microsoft. Game on. The developer supported, community run subreddit dedicated to the Fortnite: Battle Royale game mode by Epic Games. Lol, maybe you should go back to school since you get triggered by a satire post, idiot. In short, Microsoft has invested in Ninja for a better future of Mixer and Project xCloud. Future US, Inc. Full 7th Floor, 130 West 42nd Street, And it largely started with a single departure.". All Rights Reserved, By submitting your email, you agree to our. With that type of company, YouTube could be the landing spot for Ninja, but it will ultimately come down to dollars, cents and opportunities. 26, Sensor Towers head of mobile insights Randy Nelson said. We're talking about a guywho makes hundreds of thousands of dollars each monthstreaming himself playing "Fortnite" to tens of thousands of viewers, a guy who wasreportedly paid $1 million fora single dayof playing EA's "Apex Legends.". Ludwig is making the next big Twitch game show for xQc, Amouranth invests $350k in Twitch content, is retiring from OnlyFans, Twitch employee Hassan fired following sexual misconduct investigation, Twitch's react meta might be good for streamers, but I cant stand it, Twitch is changing the cost of subs depending on where you live. Then, this past June, Microsoft announced the sudden closure of Mixer making Ninja a free agent once again. Thank you for signing up to Windows Central. The largest individual sports contract in history was $430M to Mike Trout over 12 years. We dont know where Warren got these numbers from. You dont do longer contracts in esports longer than three years.. Other sources in the CNN piece also give a rough scale as to how much a streamer can earn depending on their popularity, claiming that those who can average over 10,000 concurrent viewers every time they go live can expect contracts topping $10 million, while smaller streamers can expect around $1 million.
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